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Freyja Fit,
Now on Regent Street
SOOO is home to 20+ women-led brands, each filling a gap in the world of women’s sport. Built for fans and the people who play it, the store brings together bold, brilliant offerings. Freyja Fit is proud to be part of the lineup — made for women who train hard and move with purpose.
Located on London's iconic Regent Street, opening June 5th, SOOO will be home to 20+ predominantly women-led businesses, each passionately creating high-performance and comfortable gear for women & addressing the unmet demand for women’s sports merchandise.
SOOO customers will be able to shop these innovative, independent brands (usually only available online), test out equipment on our three-a-side football pitch, and attend one of 200+ events — from talks & workshops to runs & more.
To those who play, those who watch, & everyone in between: We will be celebrating an incredible summer of women’s sport — from the Women’s Rugby World Cup and the AIG Women’s Open to the EUROs.
Freyja Fit in Store
Freyja Fit is officially joining “Style Of Our Own” – the world’s FIRST sports store dedicated entirely to women’s sports.
📍 245 Regent Street, London
This isn’t just retail – it’s a REVOLUTION
20+ female-led businesses
Products FOR women, BY women
A space where women in sport THRIVE
We’ve always believed weightlifting is for women just as much as men. It shouldn’t be intimidating – it should be WELCOMING
The physical and mental benefits are life-changing, and now we get to share that message on one of London’s most iconic streets
Come visit us and be part of this historic moment in women’s sports
Because when women support women, incredible things happen.
Official Equipment Provider
We’re proud to be the official equipment partner for many of the fitness classes at Style of Our Own. Our signature Freyja Fit women’s fitness equipment is featured throughout a variety of sessions, giving participants the chance to work out with high-performance gym gear designed by women, for women.
From strength training to conditioning and functional fitness classes, our equipment helps support every movement — empowering women to feel strong, confident, and capable in a welcoming, community-driven space.
You don’t need to join a class to experience Freyja Fit — you can visit Style of Our Own anytime to see, test, and try out our fitness equipment in store. Whether you’re looking to upgrade your home workouts or discover your next favorite gym essential, it’s the perfect place to explore Freyja Fit in person.
Check out the fitness class schedule
