Breaking Barriers and Building Dreams: Freyja Fit Joins Revolutionary Women's Sports Movement

We're beyond thrilled to announce that Freyja Fit has been selected to be part of something truly groundbreaking - "Style Of Our Own," the world's first sports store designed exclusively for fans of women's sports and the incredible athletes who inspire us all.

Located at the prestigious 245 Regent Street in London (next door to Apple Flagship Store), this isn't just another retail space. It's a movement. A statement. A home for change.

Why This Matters

For too long, sports spaces - both physical and cultural - weren't built for women. We've been afterthoughts in a male-dominated industry, forced to make do with equipment and environments that simply weren't designed with women in mind. But that changes now.

Style Of Our Own is creating something that has never existed before: a dedicated space where women in sport are celebrated, supported, and set up to thrive. And we couldn't be prouder to be part of this revolution alongside 20+ other female-led businesses who are redefining what sports retail looks like.

Our Perfect Alignment

This partnership feels like destiny. Style Of Our Own's mission to make women's sport commercially viable aligns perfectly with everything Freyja Fit stands for. Weightlifting is for women as much as it is for men. It shouldn't be intimidating, it should be welcoming. The benefits, physical and mental, are incredible throughout every stage of life. We now have a platform that celebrates this philosophy on one of London's most iconic shopping streets. And helps us share out business and mission far and wide.

Their visual identity celebrates the diversity of bodies, minds, and attitudes - welcoming everyone into the space. This mirrors our own commitment to empowering women of all shapes, sizes, and ages to embrace their strength journey.

What This Means for Our Community

Being part of Style Of Our Own means our pretty pink barbells, pastel dumbbells, and thoughtfully designed equipment will have a home where they're not just products on a shelf - they're tools of empowerment in a space that truly understands their purpose.

Every woman who walks into 245 Regent Street will find gear built for the female physique, made by those who know it best: women. They'll discover a community that supports their sporting lifecycle, whether they're taking their first steps into fitness or they're seasoned athletes looking for equipment that matches their ambition.

A Movement, Not Just a Store

This isn't about retail - it's about representation. It's about creating spaces where women's achievements in sport are front and centre, where female athletes are celebrated, and where the next generation of sportswomen can see themselves reflected in every corner.

Style Of Our Own is proving that women's sport isn't just viable - it's essential, it's powerful, and it's the future.

Looking Forward

As we prepare to take our place at 245 Regent Street, we're reminded of why we started Freyja Fit in the first place: to make weightlifting and fitness more accessible, less intimidating, and beautifully designed for women.

This partnership represents everything we've worked toward - a world where women's sports are celebrated, where female-led businesses thrive, and where every woman feels empowered to pursue her strength journey.

We can't wait to welcome you to Style Of Our Own. Come find us at 245 Regent Street and be part of this historic moment in women's sports.

Because when women support women, incredible things happen.