Our Story
About Freyja Fit – UK Female-Focused Gym Equipment
We're Freyja Fit: a female-focused gym equipment brand bringing colour, design and confidence into strength training. We offer the same high-quality equipment you expect - with a beautiful, feel-good aesthetic that makes you genuinely excited to work out.
For too long, gym equipment has been designed with men in mind: dark colours, intimidating spaces, and black gear everywhere. We're here to change that. Welcome to Freyja Fit, the home of premium pastel and pink gym kit, designed for women who lift.
Why We Founded Freyja Fit
Freyja Fit was born from a simple belief
Women deserve gym equipment designed with them in mind. Strength training can be transformative - building physical strength, confidence and mental wellbeing - especially through major life stages like pregnancy, postpartum and menopause.
Founded in 2024, we created Freyja Fit to make lifting feel more welcoming and inspiring, without compromising on quality. Our premium pastel and pink gym equipment is built for real training, helping women feel excited to show up, move their bodies and get stronger, at home, in studios, and in gyms across the UK.
More than just beautiful equipment
Freyja Fit is more than pretty gym equipment, we’re here to help women feel confident in strength training. We believe movement doesn’t just build physical strength; it can lift your mood, strengthen self-belief, and support mental wellbeing through every stage of life.
Whether you’re navigating pregnancy, postpartum recovery, menopause, or the everyday pressures of modern life, we want lifting to feel accessible and empowering. If you’re new to lifting weights, we’ll help you get started with guidance, expert support and equipment that makes you feel excited to show up and train.
Our Vision
Our vision is to make gyms more beautiful and female-friendly. We want gyms across the UK full of colour and inspiring design, not just the typical black steel look. Most importantly, we want more women to feel confident lifting. We’re more than an equipment supplier; we aim to change mindsets, support women, and champion strength. By creating beautiful, functional equipment designed to empower women, we've made training more accessible and less intimidating.
Our pink barbells, pastel dumbbells, and welcoming spaces have transformed homes, studios, and gyms across the UK. When someone sees equipment made with women in mind, it sends a clear message: this space is for you.
Commercial Gym Kit Outs – From Flooring to Finish
Designed for Women Who Lift
Looking to create a female-focused gym space or add a dedicated women’s strength area to your facility? We specialise in commercial gym kit-outs from flooring to finish - designing welcoming, empowering environments that help attract and retain female members across the UK.
Whether you’re opening a new gym, adding a women’s lifting area, or refreshing an existing space, we’ll help you maximise your layout, budget and equipment selection.
Flooring, Equipment & Expert Support
Our commercial gym solutions can include:
- Premium EPDM gym flooring (Slate Serenity range)
- Rigs & racks
- Cardio and glute-focused machines
- Complete equipment packages: dumbbells, barbells, bumper plates and kettlebells
- Accessories and finishing touches for a cohesive look
- Expert consultation to plan your space and budget
We’ve proudly worked with forward-thinking gyms including Pink Power House, Renew and FitterBodyLadies.
Studio Gyms, Home Gyms & Everything In Between
Studio & Home Gyms
From boutique studio gyms to dedicated home gym spaces, we cater for every training environment.
Perfect for boutique fitness studios, PT studios, and specialist training spaces. Our equipment helps you create an Instagram-worthy environment that clients love and want to return to.
Building your dream home gym? We offer everything from individual pieces to complete home gym packages, helping you create a motivating training space in your garage, spare room, or garden gym.
Home Workout Kits & Accessories
Don't have space for a full home gym? No problem! Our carefully curated workout kits, gym packages, and accessories are perfect for lifting at home, even in the smallest spaces.
From our pretty pink dumbbells and yoga mats to resistance bands and skipping ropes, we've got everything you need to build strength and confidence at home. Because we believe every woman deserves access to mood-boosting, confidence-building exercise, wherever she chooses to train.
Ready to transform you gym space?
Discover our premium, female-focused gym equipment designed to inspire confidence and strength. Every piece is crafted with quality and style in mind.