Style Of Our Own
About SOOO
Located on London’s iconic Regent Street, SOOO was home to 20+ predominantly women-led businesses, each passionately creating high-performance and comfortable gear for women and addressing the unmet demand for women’s sports merchandise.
Freyja Fit was proud to be part of this community, showcasing our equipment and connecting with women who love to train.
During its time, SOOO allowed customers to explore innovative, independent brands (usually only available online), test equipment on the three-a-side football pitch, and attend a wide range of events — from talks and workshops to runs and more.
We celebrated an incredible season of women’s sport, from the Women’s Rugby World Cup and the AIG Women’s Open to the EUROs, supporting women who play, those who watch, and everyone in between.
Official Equipment Provider
We were proud to be the official equipment partner for many of the fitness classes at Style of Our Own, located on London’s Regent Street. Our signature Freyja Fit women’s fitness equipment was featured throughout a variety of sessions, giving participants the chance to train with high-performance gym gear designed by women, for women.
From strength training to conditioning and functional fitness classes, our equipment supported every movement — empowering women to feel strong, confident, and capable in a welcoming, community-driven space.
While Style of Our Own has now closed, we’re proud to have been part of a space that championed women in fitness and brought together innovative, female-led brands under one roof.