Our Vision
Our vision is to make gyms more beautiful and female-friendly. We want gyms across the UK full of colour and inspiring design, not just the typical black steel look. Most importantly, we want more women to feel confident lifting. We’re more than an equipment supplier; we aim to change mindsets, support women, and champion strength. By creating beautiful, functional equipment designed to empower women, we've made training more accessible and less intimidating.
Our pink barbells, pastel dumbbells, and welcoming spaces have transformed homes, studios, and gyms across the UK. When someone sees equipment made with women in mind, it sends a clear message: this space is for you.
BEST SELLERS
Loved by our community, made for your workouts.
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Pink Hex Dumbbells - Pairs
Regular price From £6.00 GBPRegular price -
15kg Pink Olympic Barbell
Regular price £150.00 GBPRegular price -
Pastel Bumper Plates - Pairs
Regular price From £40.00 GBPRegular price -
Pink Bumper Plates - Pairs
Regular price From £40.00 GBPRegular price
Meet Lisa - The Woman Behind Freyja Fit
Hi! I’m Lisa, a busy mum to two energetic boys, Archie and Albie. Between school runs, work calls, and family life, I used to find it impossible to make time for myself. But I’ve learned that self-care isn’t selfish, it’s essential.
That’s why I created Freyja Fit. I believe movement and exercise are powerful tools for supporting mental wellbeing, and if our equipment inspires even one more woman to start moving, we’ve made a difference.
My background as a lawyer and chartered tax adviser might seem far from pink dumbbells, but those skills helped me build Freyja Fit from the ground up. Now, my goal is simple: to help every woman feel excited about fitness, confident in the gym, and proud of her strength.
Google Reviews
Could not recommend Freyja enough. As soon as I discovered them the customer service was top notch and nothing at all seemed like it was too much trouble. On top of that the equipment is just so beautiful and I’m constantly getting compliments on it - beautiful colours and design. Thank you Lisa, you’ve made me dream of a colourful and beautiful studio a reality
I bought a set of dumbbells and weight plates for my PT studio from Freyja Fit. The products are absolutely beautiful, it's so nice to have an option other than black! Because it's a small business the customer service is amazing. I'm honestly so happy, and am excited to see what other products they will have in the future!
I used Freyja Fit to stock my gym- The Barbelle Club. And they did not disappoint! They understood the vision and nailed the aesthetic. Now when new clients step in The Barbelle Club they light up when they see the pastel plates, pink dumbbells and all the other Freyja delights we have. Working with Freyja Fit is one of the best decisions we made.
I’m absolutely in love with my Freyja Fit dumbbells! They’re not just gym equipment, they’re a whole vibe. The colors are stunningly pretty and feminine, making my workout space feel like a personal oasis rather than a typical gym corner. It’s such a joy to pick up these dumbbells because they’re so aesthetically pleasing and designed especially with women in mind. But these dumbbells aren’t just about looks, they’re incredibly practical, too. The weight is perfectly balanced for an effective workout, and the grip feels secure and comfortable, so I can focus on my form without worrying about slipping. Whether I’m doing light toning or strength training, they’re just right. And can we talk about the matching socks? The colors are gorgeous, vibrant, and fun, way better than plain white or black gym socks! They add an extra splash of style and motivation to my workout gear. Plus, they’re soft, breathable, and stay put during every move. If you want gym equipment that combines beauty, function, and a feminine touch, Freyja Fit is a must-have. It’s workout gear that actually makes you look forward to training, and feel fabulous while doing it!