Let's talk about something that's been whispered about in changing rooms for too long: menopause and strength training. It's time to rewrite the narrative that suggests women in their forties and fifties should slow down, take it easy, or accept that their strongest days are behind them. The tru

As the doors close on Style of Our Own (SOOO) this October 18th, we're not just saying goodbye to a pop-up store – we're witnessing the end of a groundbreaking chapter in women's sports retail history. For Freyja Fit, being part of Laura Youngson's revolutionary vision has been nothing short of tr

When people picture rugby, they often imagine a brutal, male-dominated sport. But the 2025 Women’s Rugby World Cup is here to shatter that narrative, showing the world that fierce athleticism, strategic power, and mental toughness know no gender. At Freyja Fit, we’re inspired. We champion women w

Despite decades of research proving its benefits, weightlifting remains shrouded in myths and misconceptions, particularly for women. The fear of "bulking up" or appearing unfeminine has prevented countless women from accessing one of the most powerful tools for physical and mental transformation

Looking for a full-body workout you can do anywhere? With just your Freyja Fit Glute Band and Yoga Mat, you can tone your glutes, strengthen your core, and build lower body strength—no gym required. This resistance band workout includes five simple but effective exercises that target major muscle

The fitness world has a new obsession, and women are at the forefront of this revolutionary movement. Hyrox – the hybrid fitness competition combining functional movements with endurance challenges – isn't just another fitness trend. It's a complete game-changer that's resonating with women in wa

The Hidden Barrier That's Keeping 1 in 3 Girls Out of Sport Picture this: A young girl loves running, enjoys football, and dreams of being the next big thing in athletics. But there's one thing standing between her and her sporting dreams – the changing room door. It sounds almost too simple to

A Partnership Built on Shared Vision Freyja Fit and Recharge Fitness represent a powerful alliance in the fitness industry, working together with a shared commitment to transform how women experience strength training and sports. This collaboration embodies exactly the change we need in fitness—m

In a world that glorifies hustle and early wake-up calls, sleep is often the first thing we sacrifice. But when it comes to fitness, skipping rest might be the very thing holding you back. Sleep isn’t just a time for your body to shut down—it’s when it gets to work rebuilding, recharging, and opt

We get it—life gets busy. Between work, family, and everything in between, finding time to exercise can feel like a puzzle. But here's the thing: how often you train each week doesn't have to be all or nothing. The key lies in your goals, your schedule, and (most importantly) listening to your b

At Freyja Fit, we believe progress is personal — and it should never feel like pressure. It’s easy to get caught up in numbers: the weight on the bar, the calories burned, the size of your jeans. But true strength goes way deeper than stats. This guide is all about helping you track your journey

Creating a Safe Space: More Than Just Equipment When we think about opening a gym, our minds often jump to barbells, benches, and building layouts. However, as someone who's navigated the legal world, I can tell you that solid policies and proper insurance are just as crucial as having the right

Walking into a gym for the first time, or even returning after a break it can feel intimidating. The rows of machines, the clanking weights, and the feeling of being watched can all contribute to gym anxiety. But the gym should be a space of empowerment, not fear. Here’s how you can build confide

Last week we talked about choosing your business structure. This week, let's talk more about the numbers - giving you an idea of what you'll take home under each structure. As a chartered tax adviser, lawyer and entrepreneur who is now growing a business in the fitness space, I'm breaking down w

At Freyja Fit, we know that fitness isn’t just about looking strong—it’s about feeling strong, inside and out. One of the most profound benefits of regular exercise, especially strength training, is its positive impact on mental health. In a world where stress, anxiety, and pressure often feel o

Feel stronger, sharper, and more energised — no matter how packed your day is. Let’s be honest: some days are non-stop. Whether you’re juggling work, parenting, uni, or just trying to stay afloat, carving out time for a full workout can feel impossible. But here’s the truth: you don’t need a fu

As the 2025 Women's Rugby World Cup unfolds on home soil, there's an uncomfortable truth we need to address: whilst the world watches these incredible athletes give everything on the pitch, the financial reality behind the scenes tells a very different story. The Numbers Don't Add Up Let's talk a

Strength vs. Power: Why the Difference Matters When most women say they want to “get stronger,” the goal sounds simple. But in fitness, strength and power aren’t the same thing. While they work hand in hand, understanding the difference between power and strength training can completely change th

The fitness industry has long been dominated by intimidating environments that can leave many women feeling self-conscious, judged, or simply unwelcome. Recent research reveals that 45% of UK adults improve their wellbeing through physical activity, yet women continue to face unique barriers that

When Sustainability Meets Empowerment: The NIXI Body Story In a world where women's needs have often been an afterthought, some brands are daring to do things differently. At Style Of Our Own, we're surrounded by incredible female founders who saw gaps in the market and decided to fill them - not

Part of our "Women Who Dare: Building Brands That Matter" series In a world where women's needs have often been an afterthought in business, three remarkable brands are changing the narrative. Freyja Fit, Embur, and Latched—all proudly featured at SOOO (Style of Our Own)—share more than just a

As a business owner who's navigated both tax advisory and setting up a new product business in the fitness space, I understand how crucial it is to get your VAT strategy right from the start. Let's break down some of the basics and things you need to know about VAT registration and recovering tho

Breaking Barriers and Building Dreams: Freyja Fit Joins Revolutionary Women's Sports Movement We're beyond thrilled to announce that Freyja Fit has been selected to be part of something truly groundbreaking - "Style Of Our Own," the world's first sports store designed exclusively for fans of wom

When it comes to establishing your fitness business, choosing the right property isn't just about finding four walls and a roof – it's about creating a space where dreams can flourish. As someone who's navigated both property management and establishing Freyja Fit, I understand the complexities o

Starting a fitness journey can feel overwhelming. Between the vast number of workout options and an endless list of gear, it's easy to feel like you’re not sure where to begin. But don’t worry – we’ve got you covered! At Freyja Fit, we’ve designed a range of products to help you start strong, whe

Proper warm-up and cool-down routines are essential for getting the most out of your strength training sessions and ensuring long-term progress. Not only do they help prevent injuries, but they also improve your flexibility, mobility, and recovery. Here's how to set yourself up for success with

Strength training is a game-changer at any age, providing benefits like increased muscle mass, better bone density, improved metabolism, and enhanced overall health. However, the way you approach strength training may need to evolve as you move through different life stages. Here’s how to optimi

Recovery is just as important as the workout itself. Whether you're smashing PBs or conquering your daily training sessions, your body needs time to rest and rebuild.For female athletes, recovery can be even more important due to hormonal cycles and unique physiological factors. Here are five qui

When it comes to fitness, what you eat is just as important as how you train. Proper nutrition fuels your workouts, boosts your performance, and helps your body recover effectively. Whether you're lifting weights, hitting a cardio session, or working on mobility, let’s break down what to eat befo

Weightlifting is one of the most empowering forms of exercise for women, yet many still shy away from it due to misconceptions. Let’s break down the top myths that are keeping women from fully embracing strength training. 1. Weightlifting Makes Women Bulky- One of the most common myths is that w