Breaking Barriers: The Women’s Rugby World Cup and the Rise of Women’s Strength
When people picture rugby, they often imagine a brutal, male-dominated sport. But the 2025 Women’s Rugby World Cup is here to shatter that narrative, showing the world that fierce athleticism, strategic power, and mental toughness know no gender.
At Freyja Fit, we’re inspired. We champion women who lift, who push, and who claim space, whether it's on the pitch or under the barbell. Because whether women are driving through tackles on the rugby pitch or pushing their limits in the gym, they are smashing stereotypes and building a movement.
Parallels Between Rugby and the Gym
Power Over Perception
Rugby players confront misconceptions that women should be ‘dainty’ or maintain ‘femininity’ while competing. Similarly, women in gyms are often discouraged from lifting heavy or prioritising strength. Both arenas are proving that power isn’t gendered; it’s earned.
Confidence Built Through Commitment
Every try scored, every scrum executed, and every personal record achieved in the gym reflects the same journey, building confidence through persistence, resilience, and purpose.
A Community of Strength
Women’s rugby showcases communities built on support, grit, and mutual encouragement. Freyja Fit mirrors that by creating strength-focused spaces where women are the central force, lifting each other up and redefining what fitness looks like.
Freyja Fit: Empowering Through Strength
Just like the athletes of the Women’s Rugby World Cup, we believe strength is more than physical — it’s about confidence, resilience, and breaking barriers. At Freyja Fit, we create high-quality, functional, and beautiful fitness equipment designed with women in mind.
Whether you’re lifting, building endurance, or creating a space that inspires you, our equipment helps you train boldly and feel empowered. Made for strong women, by strong women — because every fitness journey deserves the best.
A Movement Beyond the Pitch
The Women’s Rugby World Cup is more than a tournament — it’s a celebration of women’s strength, skill, and determination. With 16 nations competing across eight iconic English cities, the games are reshaping how fans experience women’s rugby. Players like Ellie Kildunne and Ilona Maher are not just breaking records; they are breaking barriers and inspiring girls everywhere to see themselves as powerful athletes.
Freyja Fit shares this vision. We’re proud to support women who embrace strength, challenge expectations, and own their fitness journeys — on the pitch, in the gym, and beyond.