Freyja Fit at John Lewis Cardiff: Our IND!E Pop-Up (and Why It’s Worth a Visit)

Freyja Fit at John Lewis Cardiff: Our IND!E Pop-Up (and Why It’s Worth a Visit)

If you’ve ever wanted to see Freyja Fit kit up close before you buy, our John Lewis Cardiff pop-up is for you.

We’re popping up with IND!E (the platform helping challenger brands break into major UK retailers), bringing a curated edit of our most-loved training essentials into one of the UK’s best-known department stores. Come and browse, ask questions, and get a proper feel for the quality, from grip and comfort to colour and finish.

Planning a visit or just curious what’s in store? Here’s everything you need to know with details on some of the Freyja Fit Gym Kit and Accessories you’ll be able to shop on the day.  Do not worry though, you will be able to take a look and order online if you’re after some of our heavier kit!

Pop-up details (dates, times & location)

• Where: John Lewis & Partners, St David’s Dewi Sant, The Hayes, Cardiff CF10 1EG
• When: Monday 1st June – Sunday 7th June 
• Times: 9:30am–7:00pm (Sunday closes at 5:00pm)

What is IND!E (Pop-Up Indie)?

IND!E connects independent brands with modern retail through pop-up shops in major retailers across the UK. It’s designed to help small brands test products in real-life retail environments, meet new customers, and grow in a way that still feels personal.

If you’re curious about the wider concept of pop-ups (or you’re a founder yourself), you can learn more about IND!E here: https://www.popupindie.com/

Why we’re doing a John Lewis Cardiff pop-up

Shopping for gym equipment online is convenient, but it can be hard to judge finish, feel, and scale from a screen.

At our Freyja Fit pop-up in John Lewis Cardiff, you can:

• See colours and finishes in real lighting (yes, the pink really is that pretty)
• Check comfort, grip and build quality before you buy
• Ask us what kit fits your space and training style
• Get recommendations for building a home gym you’ll actually use
• Pick up gifts that are practical and genuinely exciting

What you can shop at the Freyja Fit John Lewis Cardiff pop-up

We’re bringing a curated edit of Freyja Fit favourites ideal for home workouts, studio sessions, Pilates and reformer training, and anyone building a kit they’ll stick with.

Some of what you’ll be able to buy in-store:

• Freyja Fit socks + grip socks (perfect for Pilates, reformer, yoga and studio sessions)
• Neoprene dumbbells (comfortable to hold, great for home workouts)
• Pretty Pink Hex dumbbells (stable, practical, and a home gym staple)
• Kettlebells in our signature pretty colours
• Glute bands for warm-ups, activation and lower body days
• Yoga mats and yoga blocks for home and studio training
• Accessories like cool keyrings and tote bags (cute, practical, and great gifts)

Want something heavier or bigger? You can still explore the full Freyja Fit range online, and we’re always happy to help you choose the right setup.

Who the pop-up is perfect for

• Home gym builders who want compact, high-impact kit
• Beginners who want help choosing the right weights
• Pilates and strength lovers who want equipment that feels premium
• Gift buyers who want something useful (and not boring)
• Anyone who wants women-focused gym kit that looks good and performs properly

Want help choosing the right kit?

If you’re visiting and you want tailored recommendations, come with a quick list:

• Your training goal (strength, fat loss, HYROX prep, general fitness)
• Your space (spare room, garage, corner of the living room)
• Your current equipment (if any)

We’ll help you build a simple starter set you can grow over time.

FAQs (helpful if you’re planning a visit)

1. Can I buy in-store and take it home the same day?

Yes, as long as it’s in stock at the pop-up.

2. Will the full Freyja Fit range be available at John Lewis Cardiff?

It’s a curated selection in-store, with the full range available online.

3. Is this pop-up good for Pilates and reformer training kit?

Definitely. Our grip socks, mats, blocks and lighter weights are ideal for studio-style training.

4. Can’t make it to Cardiff?

You can still shop the full Freyja Fit range online at https://www.freyjafit.co.uk and if you’re unsure what to choose, drop us a message and we’ll point you in the right direction.  You can pop into our store or one of our lovely client spaces to see our kit.

5. When will you be open?
We will be open during the John Lewis opening hours: 

• Weekdays 9.30am -7pm 
• Saturday 9am-7pm 
• Sunday 11am-5pm