Freyja Fit Showcases Female Gym Equipment at The Golf Open
Celebrating Women's Strength Training on One of Sport's Biggest Stages.
This week marks an exciting milestone for Freyja Fit as our female gym equipment is being showcased at The Open Golf Championship as part of SOOO powered by Mastercard.
As a brand dedicated to creating strength training equipment for women, we're incredibly proud to see our products featured at one of the world's most prestigious sporting events. It's an opportunity that highlights not only our mission to empower women through strength training but also the growing recognition of women-led businesses within the sports industry.
Making Strength Training More Accessible for Women
Freyja Fit was founded with a simple but powerful vision: to make women's strength training feel more welcoming, inspiring and accessible.
For too long, gym spaces and fitness equipment have been designed with a one-size-fits-all approach. At Freyja Fit, we're changing that by creating premium gym equipment that is thoughtfully designed with women in mind, helping more women feel confident to build strength, improve performance and enjoy resistance training.
Being featured at The Open is a significant milestone in our journey to encourage more women to embrace strength training, whether they're elite athletes, golfers looking to improve their game or simply beginning their fitness journey.
Proud to Stand Alongside Women-Led Businesses
One of the most rewarding aspects of this opportunity is being part of an incredible community of women-led businesses through SOOO powered by Mastercard.
Initiatives like this play a vital role in supporting female entrepreneurs. They don't simply provide visibility, they create valuable connections, open new opportunities and inspire the next generation of women building businesses across sport, fitness and beyond.
We're incredibly grateful to Mastercard for championing women-led SMEs and creating spaces where innovative brands can thrive.
Supporting Women in Sport
Strength training has become an essential part of athletic performance across every sport, including golf. Building strength, stability and mobility helps athletes perform at their best while reducing injury risk, making quality training equipment more important than ever.
As a female-focused fitness brand, we're passionate about supporting women at every level of sport by providing equipment that encourages confidence, consistency and long-term progress.
Seeing Freyja Fit represented at The Open demonstrates how women's businesses are helping shape the future of sport, fitness and performance.
Visit Freyja Fit at The Open
If you're attending The Open Golf Championship this week, be sure to keep an eye out for Freyja Fit as part of SOOO powered by Mastercard.
We'd love for you to discover our range of female gym equipment and meet some of the inspiring businesses helping drive innovation across the sporting industry.
Looking Ahead
This is more than a proud business moment, it's a reminder of what's possible when organisations invest in women-led businesses and champion greater representation across sport.
We're excited about what lies ahead for Freyja Fit and remain committed to making strength training for women more accessible, inclusive and empowering.
Here's to seeing more women-led brands represented on the world's biggest sporting stages and inspiring more women to discover the confidence that comes with strength.