Body Image Fitness
Project Overview
- Located in Newcastle
- Inclusive Gym
Body Image Fitness is an inclusive, community-driven gym reshaping the fitness scene in Newcastle. Founded by Head Coach Kim, the space was created to challenge diet culture and redefine what it means to feel strong and confident — focusing on joyful movement, connection, and self-acceptance.
The new facility offers a range of small-group classes and personal training sessions in an uplifting environment that’s free from pressure, scales, or shame. It’s a place where every member is encouraged to move in ways that feel good and empowering.
Freyja Fit partnered with Kim to bring her vision to life, supplying high-quality strength equipment that complements the gym’s ethos and supports a positive, empowering fitness experience for all.
How Freyja Fit Helped Create the Space
Freyja Fit worked with Kim and the Body Image Fitness team to design and install a space that’s as functional as it is empowering. From planning to final setup, we created a vibrant training environment that reflects the gym’s inclusive ethos and uplifting energy.
The fit-out features pastel bumper plate sets, pink barbells, and hex dumbbell sets in pink and blue, alongside pink fleck EPDM flooring, a bespoke sled track, kettlebells, a standing hip thrust machine from our Glute Range, and supporting accessories.
Equipment We Supplied
- 150kg Pastel Bumper Plate Sets
- Pink Olympic Barbells
- Hex Dumbbell Sets in pink and blue
- Pink Fleck EPDM Flooring
- Bespoke Sled Track
- Kettlebells
- Standing Hip Thrust Machine
- Accessories